HOW IT WORKS
Keepers of the Culture NIL is a fan-driven and alumni-led Name, Image, and Likeness (NIL) program for Loyola University Chicago. When you commit to Keepers of the Culture NIL, you’re committing to maximizing opportunities for student-athletes to build their brand and earn compensation. Keepers of the Culture is a third-party organization, not affiliated with Loyola University Chicago.
What is Name, Image, and Likeness (NIL)?
“NIL” is the term associated with student-athletes’ ability to earn compensation off their brand, THEMSELVES. As of July 1, 2021, student-athletes across the country can now profit off their name, image, and likeness. Now, for example, a student-athlete may earn money for:
- Hosting their own basketball camp!
- Partnering with and promoting a local restaurant or business!
- Having a photoshoot and autograph session!
Support Keepers of the Culture NIL
You can support Keepers of the Culture NIL through a financial contribution or business expense and support ongoing NIL activities with Loyola University Chicago student-athletes, such as social media campaigns, autograph sessions and other events.
Want to make a charitable contribution?
Keepers of the Culture NIL has partnered with the BPS Foundation, a 501c3, to support Loyola University Chicago student-athletes and help support charitable causes in their community. Supporters will earn a tax-deductible benefit for their donations. Payment options include credit card, check, wire transfer or ACH.
You can also support through Donated Securities and Donor Advised Funds (DAF). EIN: 88-2260784.
Contact Gary Michalowski for more information at 302-562-3218 or gary@blueprintsports.com
Christian Thomas
Christian Thomas (’15) serves as co-Alumni Advisor of Keepers of the Culture. In his role, Thomas is responsible for helping generate revenue and organize meaningful NIL opportunities for Loyola Chicago student-athletes. During his time as a Rambler, Thomas was a standout on the team, finishing in the top-20 in LU history in career points (20th), career rebounds (17th) and top-five in LU history in career field goal percentage (5th). Thomas continues to live in Chicago, where he works as a supply chain manager for SC Johnson, and enjoys spending his free time with friends and family, attending live sporting events and reading.
