HOW IT WORKS
Keepers of the Culture NIL is a fan-driven and alumni-led Name, Image, and Likeness (NIL) program for Loyola University Chicago. When you commit to Keepers of the Culture NIL, you’re committing to maximizing opportunities for student-athletes to build their brand and earn compensation. Keepers of the Culture is a third-party organization, not affiliated with Loyola University Chicago.
What is Name, Image, and Likeness (NIL)?
“NIL” is the term associated with student-athletes’ ability to earn compensation off their brand, THEMSELVES. As of July 1, 2021, student-athletes across the country can now profit off their name, image, and likeness. Now, for example, a student-athlete may earn money for:
- Hosting their own basketball camp!
- Partnering with and promoting a local restaurant or business!
- Having a photoshoot and autograph session!